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Fiat Auto drives distribution innovations with Red Hat, Oracle, and HP

Fiat Auto is transforming distribution to suit customers’ needs with Fiat Link, an innovative sales support/customer relationship management (CRM) solution. Customers can now configure and buy their Fiat of choice with Fiat Link, which sales people access from wireless HP Tablet PCs. Fiat Link will integrate and enhance sales and service across 5,800 retailers in Europe by 2005. HP Services consultants developed Fiat Link’s three-tier, Red Hat Enterprise Linux-based infrastructure, powered by an Oracle9i Real Application Clusters database on HP Integrity servers equipped with 64-bit Intel Itanium 2 processors.


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